It is recommended that the Professional salesman be willing discuss the following fitting facts with the customer.
  1. Comfort fit is a combination of correct style and size that accommodates both feet.
  2. The customer may NOT be wearing the same size as the one you are fitting because of variations in Brand Last or Style.
  3. Lasts are manufactured to represent the foot and vary ever so slightly from Brand to brand and from Style to style.
  4. It is not unusual to change styles or brands in order to achieve a more comfortable fit with a half size longer or shorter than the current size.
  5. The Professional salesman will also make note of the customer's arches, bunions and other foot challenges prior to suggesting the most comfortable fit.